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The opening volley in the "patient's point of view" series, this is Mr. Esteb's first idea-packed book. It has been required reading at many chiropractic colleges. It covers everything from shaping a patient's first visit experience and motivating staff members, to attracting more "ideal" patients and turning patients into chiropractic "clients." Includes 43 eye-opening, bite-sized chapters.
A Patient's Point of View
Observations of a Chiropractic Advocate
Foreword by James R. Milliron, DC
Introduction by Will Tickel, DC
Originally published in 1992
240 Pages
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