Patient Point of View Book


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The opening volley in the "patient's point of view" series, this is Mr. Esteb's first idea-packed book. It has been required reading at many chiropractic colleges. It covers everything from shaping a patient's first visit experience and motivating staff members, to attracting more "ideal" patients and turning patients into chiropractic "clients." Includes 43 eye-opening, bite-sized chapters.

  • Five ways to motivate today's new patient (page 20)
  • Four ways to make your office more accessible (page 38)
  • Six things patients expect on their first visit (page 54)
  • Three reasons patients don't comply (page 114)
  • Why patients don't refer--and what to do about it (page 171)
  • Why it takes more than great results (page 199)

A Patient's Point of View
Observations of a Chiropractic Advocate
Foreword by James R. Milliron, DC
Introduction by Will Tickel, DC
Originally published in 1992
240 Pages

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